Designing digital solutions that empower people and improve healthcare

Design isn't decoration, it's the difference between a system people use and one they work around.

Hi, I'm Shedra, a UX/UI and web designer with a background in clinical and pharmacy practice.

Before moving into design, I spent seven years working in healthcare, where I experienced firsthand how systems succeed or fail based on the people using them. That perspective still shapes my work today. I approach every project with curiosity, empathy, and a focus on solving real problems rather than adding unnecessary complexity.

I enjoy designing products that feel intuitive, accessible, and grounded in context. Whether it's a healthcare marketplace, a consulting platform, or an e-commerce experience, I'm motivated by understanding users and translating their needs into thoughtful digital experiences.

Outside of work, I love traveling and music. My restless curiosity has led me to live in different countries and cities, adapting to new cultures, foods, and ways of life along the way. Those experiences have made me more adaptable, more observant, and more appreciative of designing for people whose backgrounds and expectations may be very different from my own.

I'm always looking for opportunities to build products that are useful, meaningful, and leave people with a better experience than they started with.